Keen pairs up-to-date styles and branding with a focus on technology. They are also a company with a social purpose and encourage people to volunteer or donate to charities inside their loyalty program. Since its creation in 2003, Keen has amassed a loyal following with lifelong customers that help market the footwear through word of mouth.
They’ve also crafted well made, durable shoes that outlast the elements while still prioritising their values as a company. And customers take notice: their focus and determination to do good as a company leads everything they do, from the way they make shoes to the way they reinvest profits into causes they love, including sustainability. But Keen doesn’t take itself too seriously, and that’s part of why customers love the brand. It’s playful, fun, and helps customers prioritise getting outdoors and giving back.