Hooey apparel started in 2009 in Texas. It initially started off with a goal to focus on the little details that often escape the eye, such as designing a simple but superior quality hat. The brand was started to help Western culture and athletes have access to an action sports style brand that celebrates the Western lifestyle and passion.

Hooey makes some items in its Texas factory, and Hooey licences its brand to manufacturers to make other items, but keeps a close eye on quality control. Hooey also tests its own products in its arena and headquarters to ensure it meets the mark. Hooey prides itself on authenticity and no matter how much the brand expands and adapts, it always leads back to authenticity.

Wei’s stocks a range of Hooey products, including belts, caps, vests, T-shirts, pullovers, and hoodies. Customers love the innovative designs and durability of the products because they help them live the Western lifestyle to its fullest. All items are authentically Hooey and worn by cowboys, athletes, and hardworking men and women everywhere.