If you can't get enough of the Duttons on Yellowstone, the smash hit Western series on the Paramount Network, you're among friends. As we approach the highly anticipated show to be premiered on Netflix, its influence on fashion and culture continues to grow.
Let's dive into the brands and styles that make Yellowstone a fashion phenomenon and how you can capture that iconic Western look. We even created a tailor-made collection influenced by the distinctive outfits in Yellowstone.
Why Is Yellowstone a Phenomenon?
Yellowstone's popularity stems from its compelling storytelling, breathtaking scenery, and complex characters. The show has sparked a renewed interest in Western culture and fashion, influencing everything from tourism to music.
The Yellowstone Effect
The "Yellowstone Effect" has had a significant impact on society:
- Increased tourism to Montana
- Surge in Western-inspired fashion, dubbed "westerncore"
- Growing popularity in country music
- Renewed interest in ranch life and the American West
Dress Like Your Favourite Dutton
Want to emulate your favorite character? Here are some key pieces:
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John DuttonJacket: Cripple Creek 2-Tone Wool Blend Jacket |
Kayce DuttonJacket: Schaefer Men's Chore Jacket Duck Canvas |
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Rip WheelerJacket: Kimes Ranch Jacket Marshall |
Beth DuttonJacket: Silver Jeans Women's Jacket Denim Sherpa Lined |
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Yellowstone Brands
The show features several high-quality Western wear brands that have become synonymous with the Yellowstone look:
Carhartt: Known for durable jackets and workwear, worn by characters like Rip and Beth.
Wei's has seen firsthand the popular brand expand to casual wear, while keeping the emphasis on heavier fabrics, triple-stitched seams, and ease of movement. Whether you're wearing a Carhartt jacket, bib overall, a wildly popular hoodie, or even a T-shirt, you're letting people know you're not afraid of work, and you're ready for anything.
Kimes Ranch: Featured in jeans and hats worn by various characters.
Kimes Ranch appears everywhere, from branded Kimes Ranch hats on many leading ladies, like Monica or other ranch hands. You’ll also spot Kimes Ranch jeans, including several styles carried by Wei’s. The Betty jean for women and the Skink quilted jacket for men exude a cool and clean character that tells others in clear terms what it means to be a woman or a man.
Wrangler: A staple in Western wear, Wrangler jeans are prominently featured.
Wei’s carries more than 100 styles of men’s Wrangler jeans. You read that number right. From roomy fits to slim fits, from the classic 13MWZ to the pre-washed version, from classic black jeans to styles with modern fabric treatments, there is definitely a Wrangler style that will work for you.
And Wrangler really does make the best authentic Western shirts, the kind with snaps instead of buttons, and Western yokes on front and back. For women, take a look at the Willow and Q-Baby jeans styles. Check out Wei’s Wrangler selection.
Levi's: From jackets to jeans, Levi's adds an authentic American touch.
Another piece of denim you’ll see, from jackets to jeans, is Levi’s. It’s another brand that is so pervasive, and is such a part of American history, that you could not have a Western series without it. Levi’s is increasing its urban feel with several styles but it will always be the 501 jeans and the awesome jean jackets that define the Levi’s brand.
Justin Boots: John Dutton's choice for cowboy boots.
The King of the ranch, John, wears Justin Ostrich cowboy boots! And we don't blame him. Wei’s has stocked gorgeous exotic boots from Justin for decades. Nowadays Wei’s stocks more than 50 exotic boot styles from six major brands, including Justin, Lucchese, and Hondo.
Schaefer Outfitters: Responsible for John's iconic quilted jacket.
John’s iconic quilted jacket is made by Schaefer, and you may feel more than a little iconic yourself when you discover this quality US brand. When you look at Schaefer you know it’s Western identity to the core. When you feel their garments you know they don’t just talk about quality, they achieve it. Check out Schaefer jackets, coats and vests at Wei’s.
Ariat: Known for comfortable and durable work boots.
Some of the rugged work boots are none other than Ariat, one of the favourite work boot brands at Wei’s. Our customers rave about their out-of the-box comfort. When you’re used to breaking in work boots, you can get pretty excited about instant comfort.
Western Wear Staples
To achieve the Yellowstone look, consider these essential pieces:
- Boot-cut jeans: The perfect accompaniment to any pair of cowboy boots.
- Western shirts: It can be cold in Montana, so you want to be sure to blend different layers, fabrics, and patterns.
- Cowboy boots: Nothing makes a bigger statement than an iconic pair of cowboy boots.
- Cowboy hats: Fashionable, recognizable, but also functional - cowboy hats shelter cowboys from the sun, rain, and elements.
- Suede and denim jackets: Versatile fabrics for all weather conditions.
- Statement belts: Preferably with a buckle, a belt can give a cowboy that extra flair that makes the look authentic.
Styling Yellowstone Looks: From Ranch to City
Western wear isn't just for the ranch anymore.
Here are versatile ways to incorporate Yellowstone-inspired fashion into your everyday wardrobe:
Casual Everyday Looks:
- Pair a Carhartt flannel with slim-fit jeans
- Layer a Schaefer vest over a plain white t-shirt
- Combine cowboy boots with dark denim for a refined Western look
- The brand that is synonymous with Yellowstone: a Kimes Ranch baseball cap
Office-Appropriate Western Wear:
- Swap traditional blazers for tailored Western jackets
- Choose crisp Western shirts with subtle embroidery
- Select leather boots that transition from boardroom to evening
Date Night Western Style:
- Opt for fitted Western shirts with stretch
- Choose dark, well-fitted jeans
- Accessorize with a statement belt buckle
Yellowstone-Inspired Accessories
Complete your Dutton-worthy look with these essential Western accessories:
Statement Belt Buckles:
- Large, ornate silver buckles
- Designs featuring Western motifs like horses, longhorns
- Brands like Montana Silversmiths and Nocona
Signature Western Belts:
While we focused on outfits that are inspired by Yellowstone, some with brands directly featured on the show, you can also buy official Yellowstone merchandise that will make you feel like you're on Dutton Ranch.
For our complete Yellowstone Merchandise Collection, click here.
The Enduring Appeal of Western Style
At Wei's Western Wear, we've been offering authentic Western style for generations. We understand that Western wear isn't just about fashion – it's about durability, functionality, and a connection to the land. Whether you're a long-time Western wear enthusiast or new to the style, we have everything you need to capture the essence of Yellowstone fashion.
From rugged workwear to statement pieces, our collection includes options for the whole family. We're proud to offer the same high-quality brands featured in Yellowstone, allowing you to bring a piece of the Dutton Ranch into your own wardrobe.
Embrace your inner Dutton and explore our wide selection of Western wear. With the right pieces, you'll be ready for whatever life throws your way, on or off the ranch.