Dale Brisby is a real person, although he enjoys surrounding himself in mystery. Dale is the owner of Rodeo Time, a brand that sells T-shirts, sunglasses, hats, and more. He’s also the star of Netflix show “How To Be a Cowboy”, as well as a ranch manager and social media influencer. He’s a tough guy to pin down, leaving many unsure as to his actual location, date and place or birth, but that’s all part of his legendary charm.